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Drifter Tackle acquires Sennett Tackle

Drifter Tackle is excited to announce the acquisition of the assets of Sennett Tackle.  We expect to close on the transaction soon.

Sennett Tackle was founded by Ty Sennett.  Ty has put his many years of musky catching experience to work and has made a fine line of PROVEN Muskie catching topwater baits.  The baits have been tested on many waters throughout the world and have caught many trophy fish wherever they have been used.  Sennett Tackle’s lineup of baits includes the Pacemaker, Rough Runner, Stillwater, and Creeptonite.

Ty and Rachel will become very involved with Drifter Tackle moving forward into the future.  Ty will continue to work on designing new products and also remain intimately involved with design and testing matters regarding the Sennett line.  It is the ultimate goal of Drifter, Ty and Rachel to see Sennett Tackle continue to grow into a brand that puts more fish in people’s boats year after year.

For Drifter, Sennett Tackle fits into its family of brands seamlessly.  “While we have great topwater baits in the Musky Mania’s, Doc and Lil’ Doc, Drifter was in need of a greater variety of topwater lures in our lineup,” explains Zach Stechschulte, Drifter Tackle’s National Sales Manager.  “For Drifter, the Sennett acquisition is a tremendous opportunity for both parties involved.  Drifter is able to add proven and successful topwater baits into our lineup without overlapping our current topwater products.  For Ty and Rachel, we feel that we can help them grow the Sennett Tackle brand, and offer Ty the time and ability to do what he does best; catching Muskie and creating new baits.”

The entire line of Sennett Tackle fishing lures are handmade and tuned to fish perfectly the minute you buy them.  Just as with all Drifter products, Sennett Tackle’s baits will be available through leadings tackle retailers all over the world.